Mind Pump: Raw Fitness Truth

2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

Jun 1, 2023

01:36:10

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Episode notes

Introduction

4min

The Importance of Exercise

4min

The Golden Age of TNT Friday Night

1min

The Importance of Hard Work

2min

The Importance of Relationships

6min

How to Make Money With Optimum Nutrition

2min

The Evolution of Natural Bodybuilding

2min

The Struggle to Get Back on Hormone Therapy

1min

The Politics of Bodybuilding

2min

10.

How to Be a Better Athlete

3min

11.

The Role of Genetics in Fitness

2min

12.

How to Be a Successful NFL Outside Linebacker

2min

13.

Shay's Story of Making Money in the Fitness Industry

1min

14.

How to Be a Better YouTuber

2min

15.

The Double-Edge Sword of Social Media

2min

16.

How to Train Your Biceps for the Seventh Time on YouTube

2min

17.

The Biggest Loser

5min

18.

The Struggles of Losing Weight Fast

3min

19.

The Importance of Weight Loss

4min

20.

How to Lose Weight on a TV Show

4min

21.

The Importance of Getting Back to Basics

2min

22.

The Importance of Long Form Media

3min

23.

The Importance of Listening to Your Beliefs

4min

24.

How to Raise Your Kids With School

2min

25.

The Different Circadian Rhythms in the US

4min

26.

The Effects of Community on Health

3min

27.

The Effects of Loneliness on Relationships

5min

28.

How to Make Money on Social Media

5min

29.

How I Decided to Build a Fitness App

4min

30.

The Misunderstood Thing About Steve

2min

31.

The Importance of Insecurities in the Fitness Industry

3min

32.

The Importance of Being Conservative With Your Money

4min

33.

The Importance of Long Form in Parenthood

4min

In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook.

Being in the right place at the right time. Steve’s origin story and how he got into the fitness industry. (2:05)
Being in a good space yourself to find that right person. (12:40)
His start in male physique competitions and dealing with the politics involved. (14:16)
The massive role genetics play. (27:36)
Starting his vlog and when his business started taking off. (30:28)
The apple sauce and peas & carrots of social media. (34:42)
His experience working on the Biggest Loser. (38:02)
Finding himself in a rebranding phase and examining his life during the pandemic. (52:19)
Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08)
Why so much of health is community. (1:09:45)
Have his views on health & fitness changed post-COVID? (1:13:18)
The evolution of his training. (1:14:21)
Why he has no problem NOT posting. (1:16:01)
The journey behind creating the Fitness Culture App. (1:17:20)
From LA to St. George. (1:23:00)
The most misunderstood thing about him. (1:25:05)
Did insecurities drive him to the gym? (1:26:08)
What traits from his dad will he transfer to his kids? (1:27:18)
His relationship with money and the challenge of people-pleasing. (1:29:33)
Enjoy the process. (1:32:54)