In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook.
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Being in the right place at the right time. Steve's origin story and how he got into the fitness industry. (2:05)
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Being in a good space yourself to find that right person. (12:40)
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His start in male physique competitions and dealing with the politics involved. (14:16)
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The massive role genetics play. (27:36)
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Starting his vlog and when his business started taking off. (30:28)
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The apple sauce and peas & carrots of social media. (34:42)
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His experience working on the Biggest Loser. (38:02)
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Finding himself in a rebranding phase and examining his life during the pandemic. (52:19)
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Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08)
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Why so much of health is community. (1:09:45)
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Have his views on health & fitness changed post-COVID? (1:13:18)
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The evolution of his training. (1:14:21)
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Why he has no problem NOT posting. (1:16:01)
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The journey behind creating the Fitness Culture App. (1:17:20)
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From LA to St. George. (1:23:00)
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The most misunderstood thing about him. (1:25:05)
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Did insecurities drive him to the gym? (1:26:08)
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What traits from his dad will he transfer to his kids? (1:27:18)
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His relationship with money and the challenge of people-pleasing. (1:29:33)
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Enjoy the process. (1:32:54)
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