2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer
Mind Pump: Raw Fitness Truth
00:00
From Football Fields to Fitness Vlogs
This chapter explores the speakers' journeys from high-level athletics to the world of fitness vlogging, sharing personal stories of their experiences in junior college football and encounters with exceptional athletes. They discuss the evolution of fitness influencers on social media, highlighting the balance between authenticity and the pressures of content creation in the digital landscape. Additionally, the chapter delves into the business aspects of maintaining an online presence and how trends can sometimes clash with original motivations for sharing content.
Play episode from 28:44
Transcript
