Kickoff Sessions

#253 Jenny Hoyos - The 19-Year-Old Who Cracked YouTube’s Algorithm

16 snips
Nov 28, 2024
Guest
Jenny Hoyos
Jenny Hoyos, a 19-year-old content creator, shares her secrets to mastering viral content on YouTube. She discusses the importance of crafting the perfect hook and tailoring content for different platforms like TikTok and Instagram. Color theory and set design play key roles in storytelling, enhancing viewer engagement. Jenny emphasizes the value of understanding your audience over chasing algorithms and reveals innovative ways to monetize content beyond ads, urging creators to build lasting businesses.
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ADVICE

Creating Effective Hooks

  • Start videos immediately, providing enough context without a separate hook.
  • Set clear expectations and give viewers a reason to watch until the end.
INSIGHT

Platform-Specific Content

  • Different platforms have different audiences and require tailored content.
  • Focus on one primary platform and repurpose content from there.
INSIGHT

Content Styles per Platform

  • YouTube is best for narrative-driven, story-led content.
  • TikTok and Instagram favor raw, shorter content; Instagram leans towards self-improvement.
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