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#253 Jenny Hoyos - The 19-Year-Old Who Cracked YouTube’s Algorithm

Kickoff Sessions

CHAPTER

Crafting Engaging Content Across Platforms

This chapter delves into the art of content creation tailored to different social media platforms, underscoring the importance of platform-specific strategies. It discusses how YouTube favors narrative-driven storytelling while TikTok thrives on raw, short-form videos, highlighting the necessity of understanding audience behavior. The chapter also emphasizes the significance of authenticity, niche selection, and evolving video quality as key elements in maximizing viewer engagement.

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