Reveal: The Revenue AI Podcast by Gong
The price is right: How to package for growth
Jun 21, 2021
Kyle Poyar, an operating partner at OpenView, dives into the art of pricing and packaging strategies that drive revenue growth. He emphasizes how transparent pricing affects consumer decisions and the role of sales teams in shaping these strategies. Poyar discusses data-driven approaches to pricing that can lead to significant revenue increases and the necessity of involving sales in pricing conversations. He also shares insights on making pricing visible on websites and how pricing reflects the value a company creates.
40:30
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Quick takeaways
- Effective pricing strategies significantly contribute to revenue growth and should involve insights from sales teams for optimal implementation.
- Transparent pricing not only attracts informed leads but also enhances customer experience by providing clear budget assessments before engagement.
Deep dives
Understanding Revenue Intelligence
Revenue intelligence operates on a framework that prioritizes customer reality over assumptions, allowing businesses to make data-driven decisions. It is built upon three core pillars: people intelligence, deal intelligence, and market intelligence, which collectively equip revenue teams to understand their performance better. By focusing on factual data, companies can streamline their processes, enhance collaboration among teams, and ultimately drive greater success in their markets. Implementing revenue intelligence facilitates a clearer view of customer insights and behaviors, leading to improved strategic initiatives.
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