The price is right: How to package for growth

Your pricing strategy might not feel urgent, but it's the most impactful way to increase revenue overnight. As an operating partner at OpenView, Kyle Poyar specializes in pricing and packaging. He’s responsible for advising executive teams on strategies that drive revenue growth and lead businesses to dominate their markets. In this episode, you'll learn why pricing lays the foundation for growth and how to navigate the challenges that pricing adjustments bring.

Key Takeaways:

11:44 - How to Communicate Price Updates

19:22 - Data-Driven Pricing Strategy to Help Drive Revenue

21:05 - How You Can Involve Sales in Pricing Strategies

27:44 - Should You Make Pricing Visible On Your Website?

36:15 - Pricing is a Judgment on How Much Value You're Creating

38:59 - This Week's Micro-action

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Kyle Poyar: https://www.linkedin.com/in/kyle-poyar/