The price is right: How to package for growth
Reveal: The Revenue AI Podcast by Gong
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Navigating Pricing Transparency
This chapter explores the changing dynamics of buyer behavior influenced by pricing transparency, focusing on the role of online research and the inclusion of end users in purchasing decisions. It discusses the importance of well-defined pricing models and the shift towards flexible pricing strategies, particularly in response to market changes and customer needs. The chapter also highlights the impact of free offerings during the COVID-19 pandemic and their long-term effectiveness in attracting new customers.
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