The price is right: How to package for growth
Reveal: The Revenue AI Podcast by Gong
The Power of Strategic Pricing
This chapter explores the career journey of a pricing expert who transitioned from environmental studies to pricing strategy in SaaS companies. The discussion highlights the critical role of pricing in business growth and offers insights into how effective pricing strategies can lead to substantial revenue increases. The speakers emphasize the importance of data-driven decision-making and collaboration with sales teams to optimize pricing approaches for sustained success.
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