19min chapter

Reveal: The Revenue AI Podcast by Gong cover image

The price is right: How to package for growth

Reveal: The Revenue AI Podcast by Gong

CHAPTER

The Power of Strategic Pricing

This chapter explores the career journey of a pricing expert who transitioned from environmental studies to pricing strategy in SaaS companies. The discussion highlights the critical role of pricing in business growth and offers insights into how effective pricing strategies can lead to substantial revenue increases. The speakers emphasize the importance of data-driven decision-making and collaboration with sales teams to optimize pricing approaches for sustained success.

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