In this ground-breaking book, Katy Milkman reveals a proven path to help readers move from where they are to where they want to be. Drawing on her original research and the work of her world-renowned scientific collaborators, Milkman shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. The book offers innovative approaches like 'temptation bundling,' using timely reminders, and creating 'set-it-and-forget-it systems' to make change more achievable. It emphasizes the importance of tailoring solutions to specific roadblocks and using science to stack the deck in favor of successful change.
One Hundred Years of Solitude tells the story of seven generations of the Buendía family, founders of the fictional town of Macondo. The novel spans a hundred years of turbulent Latin American history, from the postcolonial 1820s to the 1920s. It is a tale of love, loss, and the cyclical nature of history, filled with magical realism that blends the supernatural with the ordinary. The story follows the family's experiences, including civil war, marriages, births, and deaths, and explores themes such as solitude, fate, and the inevitability of repetition in history. The novel is renowned for its narrative style and its influence on the literary movement known as the Latin American Boom[1][4][5].
In this book, Sendhil Mullainathan and Eldar Shafir reveal that scarcity, whether of time, money, or social connections, creates a similar psychology for everyone struggling to manage with less than they need. The authors discuss how scarcity leads to tunnel vision, reduces cognitive bandwidth, and affects decision-making. They provide examples such as why busy people mismanage their time, why dieters struggle with temptation, and why poverty persists. The book also offers insights into how individuals and organizations can better manage scarcity for greater satisfaction and success.
The book is divided into two parts. The first part recounts Frankl's harrowing experiences as a prisoner in Nazi concentration camps, including Auschwitz, between 1942 and 1945. He describes the inhumane conditions and the psychological and emotional struggles of the prisoners. The second part introduces Frankl's theory of logotherapy, which posits that the primary human drive is the search for meaning, rather than pleasure. Frankl argues that meaning can be found through three main avenues: work (doing something significant), love (caring for another), and suffering (finding meaning in one's own suffering). The book emphasizes the importance of finding purpose and meaning in life, even in the most adverse conditions, as a key factor in survival and personal growth.
In 'Where Good Ideas Come From', Steven Johnson delves into the natural history of innovation by identifying seven key patterns: the adjacent possible, liquid networks, the slow hunch, serendipity, error, exaptation, and platforms. Johnson argues that innovative ideas often result from slow hunches that develop over time through interactions within 'liquid networks' of diverse minds. He also highlights the importance of environments that facilitate the mixing and mingling of ideas, such as big cities, which are more innovative due to their superlinear scaling of creativity. The book draws on historical examples and contemporary cases to illustrate how these patterns contribute to groundbreaking innovations.
If you’re a Parks and Rec fan, you’ll remember Ron Swanson’s Pyramid of Greatness. Right there at the base sits “Capitalism: God’s way of determining who is smart and who is poor.”
It’s a joke, but not really. Few want to justify the existence of poverty, but when they do, that's how they do it. People in poverty just aren’t smart enough, or hard-working enough, or they’re not making good enough decisions. There’s a moral void in that logic to begin with — but it also gets the reality largely backward. “The poor do have lower effective capacity than those who are well off,” write Sendhil Mullainathan and Eldar Shafir in their book Scarcity. "This is not because they are less capable, but rather because part of their mind is captured by scarcity.” They show, across continents and contexts, that the more economic pressure you place on people, the worse their cognitive performance becomes.
Mullainathan is a genius. A literal, MacArthur-certified genius. He’s an economist at the Chicago Booth School of Business who has published foundational work on a truly dizzying array of topics, but his most important research is around what scarcity does to the brain. This is work with radical implications for how we think about inequality and social policy. One thing I appreciated about Mullainathan in this conversation is that he doesn’t shy away from that.
This is one of those conversations I wanted to have because the ideas are so important and persuasive. I didn’t expect Mullainathan to be such a delight to talk to. But since he was, we also discussed the economics of our AI-soaked future, the power of rigid rules, the reason conversation is so much better in person, why cigarette taxes make smokers happier, what Star Trek got wrong, and how he’s managed to do so much important work in such a vast array of disciplines. We could’ve gone for three more hours, easily.
If you liked this episode, you should also check out the Robert Sapolsky and Mehrsa Baradaran podcasts.
Book recommendations:
One Hundred Years of Solitudeby Gabriel García Márquez
Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson
Man's Search for Meaning by Viktor E. Frankl
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The Gray Area with Sean Illing 
