App Marketing by App Masters

Ad Creatives That Convert: Lessons From Millions in Spend

Feb 26, 2024

Learn how to create top performing ads with effective hooks, harness user-generated content, optimize ad performance, engage users with discounts, and improve app ranking through social ads and ASO strategies. Get insights from a digital nomad with experience managing millions in ad spend.

01:13:02

Creator website

Episode guests

Benoit St-Laurent

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

A captivating hook, varied footage, emotional resonance, and effective call to action are essential for successful ad creatives.

Encouraging user-generated content through clear communication, incentives, and compensation can enhance ad authenticity and engagement.

Starting with a modest daily budget, optimizing based on key metrics, and viewing ads as an investment can help newcomers maximize ad campaign profitability.

Deep dives

Tips for High-Performing Ads

Creating successful ad creatives involves key ingredients such as a captivating hook, elements like different footage or captions, emotional and psychological resonance, and a compelling call to action. The hook, which is crucial in the first three seconds, sets the tone of the ad. Elements like green screens, captions, and sound effects add value. Emotional and psychological resonance plays a significant role in engaging the audience. Lastly, a strategic call to action that is original and effective is essential for a top-performing ad.

Introduction

2min

Creating Engaging Video Ads with Effective Hooks

23min

Exploring User-Generated Content for Ads and Showcasing a Video Platform

3min

Strategies for Testing Ad Creatives and Effective Engagement Hooks

3min

Optimizing Ad Performance and User Engagement Strategies

17min

Strategies for Improving App Ranking in Western Countries with Social Ads

2min

Optimizing ASO Strategies and App Marketing Techniques

17min

Maximizing Ad Performance on TikTok & Facebook

5min

Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign.

You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more!

Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level.

Benoit St-Laurent is an ex-world traveler & digital nomad. He worked as a consultant and in an agency for years having worked with some of the biggest brands and managing millions of dollars in ad spend.

Learn more:

https://performancemarketing.academy/

https://www.linkedin.com/in/benoitst-laurent/

App Audits:

https://apps.apple.com/app/apple-store/id6446200267?pt=432960&ct=calcshare&mt=8

https://play.google.com/store/apps/details?id=com.chatbot.ai.assistant.aichat.bot

You can also watch the video: https://youtube.com/live/T7IYERgO6Ts

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

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Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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App Marketing by App Masters

Ad Creatives That Convert: Lessons From Millions in Spend

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Tips for High-Performing Ads

Utilizing User-Generated Content (UGC)

Budget Considerations and Profitability in Ad Campaigns

Analyzing Advertising Metrics for App Campaigns

Optimizing Creative Analysis and Campaign Structures

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

App Marketing by App Masters

Ad Creatives That Convert: Lessons From Millions in Spend

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Tips for High-Performing Ads

Utilizing User-Generated Content (UGC)

Budget Considerations and Profitability in Ad Campaigns

Analyzing Advertising Metrics for App Campaigns

Optimizing Creative Analysis and Campaign Structures

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
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AI-powered
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