3min chapter

App Marketing by App Masters cover image

Ad Creatives That Convert: Lessons From Millions in Spend

App Marketing by App Masters

CHAPTER

Exploring User-Generated Content for Ads and Showcasing a Video Platform

Exploring the value of user-generated content (UGC) in smartphone ads, emphasizing the importance of authenticity over professionalism. Featuring Showcase, an agency-created platform in Quebec where skilled content creators are hired for video production, with a draw opportunity for listeners to engage with this innovative platform.

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