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23min chapter
Ad Creatives That Convert: Lessons From Millions in Spend
App Marketing by App Masters
Creating Engaging Video Ads with Effective Hooks
The chapter discusses the crucial elements of successful video ads, focusing on the importance of strong hooks in capturing viewers' attention. Examples and explanations are provided for different types of hooks, split-screen ads, and the creation of a compelling ad for a package tracking app. The chapter also explores voiceover tools, platforms for ad conversion, and strategies like user-generated content and vertical videos on Google's ad platform.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode