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Ad Creatives That Convert: Lessons From Millions in Spend

App Marketing by App Masters

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Creating Engaging Video Ads with Effective Hooks

The chapter discusses the crucial elements of successful video ads, focusing on the importance of strong hooks in capturing viewers' attention. Examples and explanations are provided for different types of hooks, split-screen ads, and the creation of a compelling ad for a package tracking app. The chapter also explores voiceover tools, platforms for ad conversion, and strategies like user-generated content and vertical videos on Google's ad platform.

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