HousingWire Daily Dale Vermillion on what’s working in this market
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May 27, 2025 Dale Vermillion, CEO of Mortgage Champions and a 2024 HousingWire Vanguard, shares insights from his extensive experience training over a million professionals. He discusses the balance between technology and human connection in the mortgage industry, emphasizing that genuine relationships are key to success. Dale critiques reliance on digital communication and advocates for face-to-face interactions. He also explores the impact of AI on appraisals and the importance of adapting communication methods in a changing workforce.
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Balance Tech and Human Touch
- Focus on high tech, high touch in mortgage lending, not just technology.
- Maximize personal relationships and loyalty to leverage technology effectively.
Tech Overuse Hurts Relationships
- Over-reliance on digital communication harms mortgage originators' business.
- Personal contacts and conversations outperform tech-heavy strategies post-pandemic.
High Touch Drives High Production
- Some loan officers close 75 to 100 million dollars in loans using high-touch approaches.
- Others relying on technology close only one to two loans, showing a stark production gap.