TikTok, Trump, and the Inauguration’s Fashion Stars
Jan 21, 2025
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Sapna Maheshwari, a New York Times reporter specializing in TikTok and retail, dives into the chaotic intersection of politics and fashion. She shares insights on TikTok's potential legal issues and its impact on brand strategies. The conversation shifts to the fashionable moments at the inauguration, highlighting how designers navigate ties with political figures like Trump. They also discuss Vuori's business prospects in activewear and analyze changes at notable brands like Chanel, underlining the industry's evolving landscape.
The potential sale or ban of TikTok poses significant challenges for fashion brands that have leveraged its vast user base for marketing.
Fashion choices at the inauguration reflect the political climate, with a noticeable shift toward custom-made pieces and political messaging.
Deep dives
The Uncertain Future of TikTok
The recent Supreme Court ruling has created significant uncertainty for TikTok, as it dictates that the app must either be sold or banned. This decision triggered immediate chaos, culminating in the app temporarily going dark, which left many users bewildered. Although TikTok resumed operations after communicating with officials, the recurring question remains about its future amid fears of being owned by a Chinese company. Observers anticipate potential changes, either through a sale that alters the app's nature or an event where it might become unavailable again, impacting its vast user base.
Fashion Trends in Inauguration
The podcast discusses the implications of fashion choices at significant events like the inauguration, focusing on how they reflect the political climate and audience expectations. There is particular mention of the stylists behind major players, indicating a shift toward custom-made pieces, which contrasts with the prior administration's approach to fashion. Usha Vance's striking Oscar de la Renta gown generates buzz but also raises questions about appropriateness at a formal event. The conversations surrounding these choices highlight how fashion is intertwined with political statements and the messaging behind them.
The Rise of Viore in Activewear
Viore has emerged as a popular activewear brand in the U.S., particularly known for its comfortable and approachable designs that cater to male consumers. The brand's aesthetic has managed to replace some of the market share held by Lululemon, indicating a shift in consumer preferences. The comfort-focused materials combined with a basic look have made it accessible for those who prefer not to overthink their fashion choices. As Viore plans to expand into retail spaces, there remains curiosity about its long-term positioning within the activewear landscape compared to established brands.
Lauren is joined by New York Times reporter Sapna Maheshwari to discuss what the current TikTok chaos means for fashion brands and beyond. They also provide live commentary on fashion at the inauguration and address how the industry is playing ball with Trump this time around. Finally, they offer a big-picture analysis of Vuori’s business potential. Lauren also weighs in on changes at Chanel, including a small-but-significant round of layoffs.