Navigating TikTok's Regulatory Landscape and Brand Evolution

This chapter examines the relationship between the Trump administration and tech companies regarding TikTok, highlighting the roles of major players like Apple and Google. It reflects on the emotional ramifications of social media shifts for creators and introduces the emerging app Red Note, comparing it to TikTok. The discussion further explores the successful rise of Viori in activewear, its competition with Lululemon, and the challenges brands face in expanding their market strategies.