9min chapter

Fashion People cover image

TikTok, Trump, and the Inauguration’s Fashion Stars

Fashion People

CHAPTER

Fashion Meets Retail: Trends and Politics

This chapter explores the retail strategies of brands like Hanes and Levi's, emphasizing the role of Nordstrom for direct-to-consumer sales. It also discusses notable fashion moments from a ceremonial event, including Melania Trump's outfit and the evolving relationship between the fashion industry and political figures.

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