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Sapna Maheshwari

New York Times reporter covering TikTok and retail. Offers expertise on the impact of TikTok on fashion brands and consumer behavior.

Top 5 podcasts with Sapna Maheshwari

Ranked by the Snipd community
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468 snips
Jan 20, 2025 • 22min

The TikTok Flip-Flop

In a fascinating discussion, Sapna Maheshwari, a New York Times reporter specializing in TikTok and technology, delves into the dramatic rollercoaster of the app's potential ban. She unfolds the chaos as TikTok briefly goes dark, only to return thanks to President-elect Trump. Maheshwari explores the legal and political complexities surrounding TikTok's future, including national security concerns and the algorithm's crucial role in potential sale discussions. Her insights shed light on the turbulent intersection of social media and geopolitics.
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61 snips
Mar 20, 2023 • 29min

How TikTok Became a Matter of National Security

TikTok, the app known for short videos of lip syncing, dancing and bread baking, is one of the most popular platforms in the country, used by one out of every three Americans.In recent weeks, the Biden administration has threatened to ban it over concerns that it poses a threat to national security.Guest: Sapna Maheshwari, a business reporter for The New York Times.Background reading: TikTok’s owner, ByteDance, is being investigated over possible spying on journalists.Why countries are trying to ban TikTok.For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify.
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50 snips
Apr 30, 2024 • 26min

The Secret Push That Could Ban TikTok

Sapna Maheshwari from The New York Times delves into the secret efforts to ban TikTok in the US over national security concerns, highlighting the app's impact on American politics and the challenges of potential sale to a non-Chinese owner.
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Jan 21, 2025 • 33min

TikTok, Trump, and the Inauguration’s Fashion Stars

Sapna Maheshwari, a New York Times reporter specializing in TikTok and retail, dives into the chaotic intersection of politics and fashion. She shares insights on TikTok's potential legal issues and its impact on brand strategies. The conversation shifts to the fashionable moments at the inauguration, highlighting how designers navigate ties with political figures like Trump. They also discuss Vuori's business prospects in activewear and analyze changes at notable brands like Chanel, underlining the industry's evolving landscape.
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Oct 28, 2024 • 58min

Is Social Media Activating or Repelling Voters This Election Cycle?

Morgan Sung, host of "Close All Tabs," dives into the fusion of politics and internet culture, while Sapna Maheshwari, a New York Times business reporter, dissects TikTok's role in the election. They discuss how political campaigns leverage memes and viral content to engage younger voters, and the potential pitfalls of misinformation. The conversation highlights the evolution of digital campaigning, the impact of social media on journalism, and how these platforms create echo chambers that may reinforce existing beliefs. It's an engaging look at today's political landscape!