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TikTok: Somehow Also Affected by the Tariffs
Apr 13, 2025
Sapna Maheshwari, a New York Times reporter focusing on technology and media, dives into TikTok's precarious situation amid U.S.-China tensions. She discusses the looming deadline for TikTok to find a non-Chinese buyer or face a ban. Sapna highlights the app's explosive growth during the pandemic and the security scrutiny it has faced. The conversation also touches on TikTok’s complex negotiations with U.S. officials and the intricate dynamics of its algorithm, all against the backdrop of shifting political landscapes.
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Quick takeaways
- TikTok faces uncertainty due to potential bans and tariffs while navigating complex negotiations under shifting political landscapes in the U.S.
- The app's unique algorithm and strong user engagement pose challenges for competitors, despite ongoing scrutiny over its Chinese ownership and data security.
Deep dives
TikTok's Ongoing Political Turmoil
The controversy surrounding TikTok has persisted since its rise to popularity, especially following the onset of the COVID-19 pandemic. Lawmakers closely scrutinized the app due to its Chinese ownership and concerns over data security and potential propaganda. Previous administrations made efforts to force a sale of the app to an American company, with major players like Walmart and Oracle expressing interest in acquisition. However, complications arose when China imposed export controls on TikTok's algorithm, complicating any potential deals and leading to an ongoing stalemate in negotiations.
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