STR Investing, The Podcast Unreasonable Hospitality with Valerie Gangas
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Sep 5, 2025 Valerie Gangas, CEO of Juniper Holiday + Home and hospitality expert, shares her journey from Chicago's restaurants to STR management. She emphasizes the importance of creating unforgettable guest experiences with personal touches like fresh flowers and cookies. Valerie discusses effective team building, trusting instincts in hiring, and setting boundaries for personal health. She advocates for meditation as a way to foster calm leadership and underlines the need for community knowledge-sharing in the evolving hospitality landscape.
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Roots In Restaurants And Apartment Buildings
- Valerie grew up between Chicago restaurants and large apartment buildings, learning hands-on property care from her grandfather.
- That childhood shaped her impulse to combine hospitality and property management into her vacation-rental model.
Design As A Growth Strategy
- Designing beautiful spaces and focusing on guest memory-making attracts talented designers and high-quality listings.
- Valerie used her personal homes as prototypes to set a company standard that attracts clients and collaborators.
Install Consistent Arrival Essentials
- Always prepare homes with basics: fresh flowers, cookies, wine, and filtered water to make arrivals feel cared for.
- Treat every arriving guest as you would a friend entering your own home to ensure consistent first impressions.
