Getting2Alpha
Christina Wodtke on Design Thinking, Distributed Cognition & OKRs
Mar 23, 2016
Christina Wodtke, a designer and educator with a rich history at major tech firms like Yahoo and LinkedIn, dives into the essence of design thinking and its practical applications. She introduces her innovative view of design as distributed cognition, highlighting how collaboration enhances creativity. Listeners learn about the importance of real user engagement in product development and the evolving landscape of pricing models, like the shift to subscriptions. Christina also shares insights on how storytelling can bridge the gap between design and entrepreneurship.
40:01
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Quick takeaways
- Christina Wodtke emphasizes the transformative power of design thinking in driving rapid innovation and effective problem-solving for startups.
- She introduces distributed cognition as a method to enhance creative problem-solving by incorporating physical interaction and collaboration in the design process.
Deep dives
Christina Woodke's Journey in Tech and Design
Christina Woodke shares her transformative journey from being an art student to a successful designer and educator in the tech industry. Initially hesitant about entering the tech space, she was drawn in by an opportunity to work at CNET, where her passion for the web was ignited after reviewing numerous websites. This led her to significant roles at major companies like Yahoo, LinkedIn, and Zynga, where she honed her skills in information architecture and product development. Ultimately, after feeling disconnected from her earlier passion, she found renewed purpose in teaching design thinking and entrepreneurship, emphasizing the importance of meaning and fulfillment in her work.
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