7min chapter

Getting2Alpha cover image

Christina Wodtke on Design Thinking, Distributed Cognition & OKRs

Getting2Alpha

CHAPTER

Learning from Mistakes: Pricing and Testing for Success

This chapter addresses common pitfalls faced by first-time designers and entrepreneurs, emphasizing the necessity of early idea testing and tangible feedback. It explores the intricacies of pricing strategies, examining how customer perceptions affect pricing decisions, particularly in crowdfunding scenarios.

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