171. How to Build Your Real Estate Portfolio with Other People’s Money
Jan 20, 2025
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Eric Moeller, founder of FreeWyld, a unique cabin rental company, shares his incredible journey in real estate. He reveals how he built a $75,000 monthly income without using his own money by leveraging other people's investments. Eric discusses the pivotal influence of 'Rich Dad Poor Dad' on his approach, his first house flip at 18, and the power of storytelling in branding. He emphasizes the importance of community and authenticity on social media, while advocating for sustainable growth over rapid scaling. This is a must-listen for aspiring entrepreneurs!
Leveraging other people's money (OPM) was crucial in Eric's journey, allowing him to enter real estate investment without personal funds.
FreeWild's focus on storytelling and intentional design enhances guest experiences, reinforcing the brand's dedication to mindfulness and quality.
Deep dives
The Power of Real Estate Investment
The speaker emphasizes the significance of real estate investment as a means to achieve financial independence. Inspired by 'Rich Dad Poor Dad', the speaker learned early on the importance of acquiring assets instead of liabilities. This foundational mindset enabled him to enter the real estate market at just 18 years old by leveraging his father's good credit to secure a mortgage. Through this experience in flipping houses, he began to understand the potential of using other people's money (OPM) to scale wealth rapidly.
Building the FreeWild Brand
FreeWild aims to redefine short-term rentals by transforming old cabin communities into modern, aesthetically pleasing accommodations located near urban areas. The brand's philosophy focuses on providing guests with an opportunity to disconnect from technology and reconnect with nature, supported by a feature called 'wild mode' that encourages guests to put away their devices. With its stress on design and mindfulness, FreeWild seeks to create a memorable experience that resonates with visitors. Over time, the brand has evolved, expanding its offerings and increasing guest satisfaction.
Mindful Growth Strategies
The approach to business growth is characterized by a slower, more deliberate strategy rather than rapid scaling for the sake of market dominance. The focus is on building sustainable practices that emphasize quality and customer experience over quick profits. This strategic mindset involves taking the time to refine the company's vision and ensuring each development aligns with the brand's core values. By prioritizing enjoyment of the journey over chasing immediate results, the speaker aims to foster a fulfilling work environment while avoiding the stress that often accompanies fast-paced growth.
Effective Client Acquisition Through Storytelling
Initially, FreeWild relied heavily on platforms like Airbnb for bookings, but its strategy has evolved to include a strong emphasis on storytelling and social media engagement. The shift towards direct bookings has been facilitated by creating authentic content that resonates with the brand's values and mission. This genuine approach allows for connecting with potential guests on a deeper level, encouraging them to choose FreeWild for their travel experiences. By continuously reassessing their marketing efforts and building a passionate community around the brand, the company aims for a balanced presence on multiple channels.
How do you build a $75,000 per month real estate business without having money of your own? In this episode, we dive into the inspiring journey of Eric Moeller, founder of Freewyld, who proves that you don’t need money to get started in real estate.
Eric shares how he leveraged other people’s money (OPM) and strategic borrowing to acquire properties and scale his unique cabin rental business. From flipping his first house at 18 to redefining the hospitality industry, Eric reveals his secrets to using storytelling, intentional design, and a strong company culture to build a thriving brand.
Whether you’re just starting out or ready to scale, this episode is packed with actionable insights to fuel your entrepreneurial growth.
Key Takeaways:
How reading Rich Dad Poor Dad inspired Eric to start using other people’s money (OPM) to invest.
The story of buying and flipping his first house at 18, showing that you don’t have to have money to get started.
Why borrowing money and working with investors is critical for scaling a real estate business.
Why unreasonable hospitality has built his brand.
How Airbnb serves as a key channel for driving bookings and profitability.
Why authenticity on social media helps build deeper connections with your audience.
The value of surrounding yourself with positive, growth-oriented people.
A step-by-step guide to setting measurable goals and staying accountable.
How success should push you to keep learning, growing, and aiming higher.
For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
Thanks for listening!
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