The Hidden Power of Your Reputation with Doug Landis (Growth Partner, Emergence Capital)
Apr 10, 2024
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Doug Landis, Growth Partner at Emergence Capital, shares his insights on the fine line between monetary motivation and impactful success, the power of positivity in work and life, and tips for driving accountability in marketing and sales relationships. The podcast delves into personal growth, navigating emotions in sales, building genuine connections, and shifting marketing focus towards quality over quantity.
Balancing monetary motivation with impactful work for success.
Embracing positivity and intentionality for improved productivity and outlook.
Enhancing accountability and relationships between marketing and sales for better results.
Deep dives
Focus on Revenue and Connection
Emphasizes the importance of measuring marketing success based on revenue rather than leads. Values the superpower of connecting with people and the impact it has. Chooses intentionality over sacrifice and recounts choices made with clarity and positive perspective.
Gratitude for Impact and Authenticity
Expresses gratitude for the impact and authenticity observed in relationships. Recognizes the significance of deliberate actions and mindful choices in daily interactions. Appreciates the value of being present and intentional in every moment.
Positive Mindset and Clarity
Embraces a positive mindset and intentional perspective in daily life. Focuses on being present, grounded, and mindful in decision-making. Acknowledges the power of perspective and intentional choices for personal growth.
Embracing Vulnerability and Connection
Values vulnerability and connection in conversations. Prioritizes genuine connections and meaningful exchanges. Cultivates a space for open dialogue, learning, and growing together.
Marketing Shift from Growth at All Costs to Efficient Growth
The podcast discusses a shift in marketing strategy from focusing on growth at all costs to aiming for more efficient growth. The guest emphasizes the need to move towards a much more efficient way of growing a business rather than just focusing on growth indiscriminately. This approach involves prioritizing efficiency in business growth, which is considered smarter and more sustainable in the long term.
Becoming a More Valuable Marketer through Customer-Centricity
The episode highlights the importance of marketers embracing customer-centricity to become more valuable in their organizations. It's suggested that marketers should adopt strategies similar to Salesforce, deeply understanding and demonstrating customer needs rather than solely promoting company products. By focusing on the voice of the customer and developing hypotheses and perspectives for each persona, marketers can enhance their impact and relevance within their organizations.
What does it mean to “make it”? What does it take? And how does your reputation play a role?
This is what I explore with Doug Landis, Growth Partner at Emergence Capital and a sales legend. His career journey is impressive and candidly abnormal. He climbed the ranks through sales and then became the Chief Storyteller at Box, which might be the coolest title ever. Now he puts his experience and expertise to good use being an advisor and mentor along with creating GTM strategies for Emergence Capital’s portfolio companies.
But that’s not all I wanted to talk to him about. Beyond his sales and marketing prowess, what has it been like as the person behind the success? What does it take to hit that pinnacle of growth? What sacrifices has he had to make? And the lessons he’s learned? Because Doug’s reputation precedes him as someone who knows his stuff, is a great connector, and is an even better mentor, while being wildly successful. Here are a few highlights we’ll dive into:
Doug’s lessons on walking the fine line between monetary motivation and the pursuit of success coupled with the sheer joy of doing something impactful.
Why being positive and intentional can change your outlook and output, at work and beyond.
And a few tips for driving accountability and better relationships between marketing and sales. (Okay, I had to ask a few practical questions, too.)
Jump into the conversation:
(05:00) Level 1 Sommalier
(12:01) Struggle of Your Worth in Sales (23:40) “If tech was the mafia, he’s a made man.” (45:10) The Power of Your Words & Self-Talk (1:08:10) How Can Marketers Be More Valuable?
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