Reed Between the Lines cover image

The Hidden Power of Your Reputation with Doug Landis (Growth Partner, Emergence Capital)

Reed Between the Lines

CHAPTER

Shifting Marketing Focus: Quality Over Quantity

The chapter explores the transition from growth at all costs to efficient sales and marketing strategies, emphasizing brand purpose and revenue-driven metrics. It discusses the importance of targeting ideal customers and changing incentive structures to align with efficiency. The conversation also delves into the dynamic between marketing and sales teams, highlighting the need for alignment and teamwork for company growth.

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