14min chapter

Reed Between the Lines cover image

The Hidden Power of Your Reputation with Doug Landis (Growth Partner, Emergence Capital)

Reed Between the Lines

CHAPTER

Shifting Marketing Focus: Quality Over Quantity

The chapter explores the transition from growth at all costs to efficient sales and marketing strategies, emphasizing brand purpose and revenue-driven metrics. It discusses the importance of targeting ideal customers and changing incentive structures to align with efficiency. The conversation also delves into the dynamic between marketing and sales teams, highlighting the need for alignment and teamwork for company growth.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode