8min chapter

Reed Between the Lines cover image

The Hidden Power of Your Reputation with Doug Landis (Growth Partner, Emergence Capital)

Reed Between the Lines

CHAPTER

Understanding the Buying Decision Team and Customer-Centric Marketing

This chapter explores the importance of SDRs understanding the entire buying decision team and the value of being customer-centric in marketing strategies. It also discusses incorporating customer success stories, defining key metrics collaboratively, and the role of marketing in providing industry insights for effective sales conversations.

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