Reed Between the Lines cover image

The Hidden Power of Your Reputation with Doug Landis (Growth Partner, Emergence Capital)

Reed Between the Lines

00:00

Understanding the Buying Decision Team and Customer-Centric Marketing

This chapter explores the importance of SDRs understanding the entire buying decision team and the value of being customer-centric in marketing strategies. It also discusses incorporating customer success stories, defining key metrics collaboratively, and the role of marketing in providing industry insights for effective sales conversations.

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