No Willpower Required: Overcoming Habits with Alcohol and Thriving in Entrepreneurship with Mike Hardenbrook
Jan 4, 2024
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Mike Hardenbrook, co-founder of online businesses and author of No Willpower Required, discusses success, goal setting, and the neuroscience of habit change. They explore the impact of alcohol on productivity, time management, and sleep efficiency. Learn how to change habits with awareness and mindfulness, and the concept of being the average of the five people you spend the most time with.
Understanding the landscape of drinking habits can help in addressing challenges faced by 'in-between drinkers' in changing their habits without seeking help.
Neuroscience plays a key role in understanding alcohol habits, as the brain forms neuro pathways to make alcohol consumption more efficient, creating a habit that becomes difficult to break.
Deep dives
The Prevalence of Alcoholism Among Entrepreneurs
Alcoholism is a significant problem among entrepreneurs, but there is also a category of 'in-between drinkers' - regular drinkers who are not alcoholics but also don't identify with the majority who don't drink much. This group often faces challenges changing their habits because their drinking is problematic but not painful enough to seek help. Understanding the landscape of drinking habits can help in addressing this issue.
The Neuroscience of Alcohol Habits
Neuroscience plays a key role in understanding alcohol habits and offers insights into why they are hard to break. The brain forms neuro pathways to make alcohol consumption more efficient, creating a habit that becomes difficult to change. Alcohol provides short-term outcomes that reinforce the habit, making it even more challenging to break. Understanding the neuroscience behind habits can inform strategies for sustainable change.
Time Reclamation and the Scrum Method
Alcohol consumption not only affects the time spent drinking but also impacts productivity the next day due to disrupted sleep and reduced energy levels. By reclaiming time wasted on drinking, entrepreneurs can significantly boost their efficiency. The Scrum Method, used for project management, can be applied to alcohol habits by setting small, achievable goals, developing new habits, and incorporating accountability and self-evaluation to sustain long-term change.
Mike Hardenbrook co-founded and sold multiple online businesses. He currently works with CEO's to execute on operations and growth. He is the author of No Willpower Required: A neuroscience approach to change your habits with alcohol.
Top 3 Value Bombs
1. Success is not just about achieving written or imagined goals. Rigid goal-setting limits potential.
2. When you repeatedly act, your brain establishes neural pathways to make that behavior more efficient, ultimately turning it into a habit.
3. Applying the same level of dedication and determination to changing personal habits as one does to their business endeavors can lead to successful transformation.
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