Elevate Medical Affairs Podcast Channel
Why NOW is the Time to Measure Medical Impact
Jun 4, 2024
Diana Morgenstern, a Fellow of the American College of Physicians and an Executive Strategist at IQVIA, alongside Javier Lopez-Molina, Senior Director at IQVIA, delve into the critical need for measuring the impact of Medical Affairs. They discuss the transition from a support role to strategic leadership, exploring the challenges of demonstrating measurable outcomes. Highlighting advancements in machine learning for attribution, they emphasize a holistic approach to data-driven evaluations and advocate for embracing change in mindset and tools within the industry.
24:07
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The transition of medical affairs from a support role to strategic leadership necessitates a focus on demonstrating their impact on patient outcomes.
- Advancements in data analytics and machine learning empower medical affairs to measure their contributions effectively, transforming their resource allocation and strategic planning.
Deep dives
The Evolving Role of Medical Affairs
The role of medical affairs has shifted significantly from being seen as a supportive function to becoming strategic leaders in healthcare. This transition has led to a heightened demand for demonstrating the value and impact of medical activities. Understanding the purpose of measuring impact is crucial, as it allows professionals to adapt their strategies and utilize resources wisely in a landscape with tight budgets. This evolving perception indicates a growing recognition of medical affairs as a critical component in enhancing patient outcomes rather than merely fulfilling supportive roles.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
