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13min chapter
Why NOW is the Time to Measure Medical Impact
Elevate Medical Affairs Podcast Channel
Measuring Impact in Medical Affairs
This chapter examines the transformation of support functions in the medical industry, highlighting the importance of demonstrating their strategic impact on patient outcomes. The speakers discuss the challenges of establishing causality in performance metrics and the need for rigorous data analysis, while also emphasizing the value of diverse data sources. Furthermore, the chapter explores the role of medical affairs in improving healthcare practices, illustrated through a case study of a webinar aimed at enhancing diagnosis of secondary hypertension.
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