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Diana Morgenstern
Fellow of the American College of Physicians, member of the MAPS EvGen Domain Team, and Executive Strategist in the IQVIA US Medical Affairs Center of Excellence.
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Jun 4, 2024
• 24min
Why NOW is the Time to Measure Medical Impact
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Diana Morgenstern, a Fellow of the American College of Physicians and an Executive Strategist at IQVIA, alongside Javier Lopez-Molina, Senior Director at IQVIA, delve into the critical need for measuring the impact of Medical Affairs. They discuss the transition from a support role to strategic leadership, exploring the challenges of demonstrating measurable outcomes. Highlighting advancements in machine learning for attribution, they emphasize a holistic approach to data-driven evaluations and advocate for embracing change in mindset and tools within the industry.
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