The Andrew Faris Podcast The Staggering PROFITABLE Growth Of IQBAR (With Will Nitze)
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May 20, 2025 Will Nitze, Founder & CEO of IQBAR, shares his journey of scaling his brand to $125M in revenue. He discusses the importance of fundraising for growth and how strategic investor selection aligns with his vision. The conversation delves into navigating profitability in e-commerce, the complexities of omni-channel strategies, and launching new products like coffee. Will also highlights the unique dynamics of consumer behavior across product categories and the importance of supply chain management in the food and beverage industry.
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Raising Capital Isn't Bad
- Raising capital is not inherently bad, but being dogmatic about bootstrapping is limiting.
- For volume-driven categories like protein bars, external capital is essential to reach profitable scale quickly.
Supply Chain Ownership Boosts Margin
- Owning supply chain inputs significantly reduces costs versus turnkey contract manufacturing.
- Taking supply chain in-house allows negotiating better rates and is crucial for margin expansion in food and beverage.
Omnichannel Is Exit Strategy
- E-commerce revenue alone is not attractive for exits in food and beverage; omnichannel presence is necessary.
- Brick and mortar revenue is stickier and valued more by acquirers in this category.