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The Staggering PROFITABLE Growth Of IQBAR (With Will Nitze)

The Andrew Faris Podcast

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Navigating Coffee Product Launches

This chapter explores the complexities of launching a coffee product within a hydration brand, focusing on consumer behavior and the emotional ties of coffee in daily life. It emphasizes strategic marketing approaches, including the significance of understanding customer lifetime value (LTV) versus customer acquisition cost (CAC). Additionally, the conversation touches on supply chain management challenges and the necessity of innovation and preparedness in the face of unexpected market disruptions.

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