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The Staggering PROFITABLE Growth Of IQBAR (With Will Nitze)

The Andrew Faris Podcast

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Navigating Product Categories and Consumer Behavior

This chapter explores the intricacies of marketing various product categories, including plant protein bars and hydration sachets, and their differing success in online and offline environments. The discussion highlights the impact of consumer behavior on product preferences, particularly contrasting powder forms with ready-to-drink options. Additionally, it addresses the operational challenges and strategies required for effectively managing an omni-channel business model in the food and beverage industry.

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