The AI Report Live with Liam Lawson How Sophie Theodorou Built 100K Followers with One-Take AI Videos
Oct 2, 2025
Sophie Theodorou, an AI consultant and TikTok creator, shares her inspiring journey from teaching to content creation, highlighting how authenticity and simplicity helped her gain over 100K followers. Jett Miller from DTC House discusses strategies for scaling TikTok campaigns and the importance of using personal experiences in content. They delve into the rise of AI influencers, the challenges of creating authentic videos, and why brands must rethink their marketing in the AI age. Together, they reveal trends and the future of content creation.
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Viral TikTok Launched A New Career
- Sophie started posting AI videos during summer 2023 and one of her early videos went viral, gaining her ~10k followers quickly.
- That viral moment shifted her from teaching to fractional AI consulting, workshops, and content creation full time.
Choose Authentic One-Take Content
- Do prioritize authenticity and simple, in-the-moment recordings over high production when teaching AI.
- Keep messaging clear: state the problem, show a solution, and avoid jargon or fluff.
Record One Take, Edit Later
- Try doing one continuous take and edit in-app rather than shooting many takes to keep reactions genuine.
- Ignore occasional self-consciousness and post despite imperfect appearance; results usually follow consistency.