Connect with Sophie: https://www.linkedin.com/in/sophie-theodorou-89261b186/
Connect with Jett: https://www.linkedin.com/in/jett-miller-b31041314/
š In this roundtable-style conversation, Liam Lawson sits down with Sophie (@teach2ai) and Jett Miller to explore the intersection of AI, content creation, and education. Sophie shares her journey from teaching math and science during the pandemic to becoming a full-time AI consultant, trainer, and content creator with over 100K followers. She explains how authenticity, consistency, and simplicity have fueled her growth on TikTok while working with brands like ClickUp, Bolt, and String. Jett, from DTC House, adds insights into scaling organic short-form content for startups and enterprise clients, revealing how AI-focused marketing campaigns go viral and drive real user growth. Together, they discuss industry pain points, the rise of AI influencers, the future of content authenticity, and why businesses of all sizes should rethink how they communicate value in the age of AI.
š Chapters00:00 Welcome Sophie and Jett
00:40 Sophieās transition from teacher to AI creator
01:57 The viral TikToks that started it all
03:05 Why authenticity beats high production
04:41 Overcoming hesitancy in content creation
06:25 How Sophie and Jett started working together
08:24 Inside DTC Houseās shadow accounts
10:01 Using AI tools for real client work
6:21 Why Sophieās account stood out to Jett
27:42 Internet āmoney brosā and fake AI claims
50:23 From workshops to AI consulting
55:34 Pain points businesses face with AI
\58:58 The challenge of scaling consulting work
01:00:39 Teaching adults vs. teaching students
01:03:19 What people really need to learn about LLMs
01:07:43 Why Perplexity stands out
01:09:01 Why people like working with Sophie
01:10:58 Why Sophie does what she does
01:14:01 Final advice for AI founders
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