Jett Miller

Head at DTC House, an organic-focused agency running short-form content campaigns for startups and brands; discusses scaling TikTok/UGC, shadow accounts, and viral content strategies.

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Oct 2, 2025 • 1h 8min

How Sophie Theodorou Built 100K Followers with One-Take AI Videos

Sophie Theodorou, an AI consultant and TikTok creator, shares her inspiring journey from teaching to content creation, highlighting how authenticity and simplicity helped her gain over 100K followers. Jett Miller from DTC House discusses strategies for scaling TikTok campaigns and the importance of using personal experiences in content. They delve into the rise of AI influencers, the challenges of creating authentic videos, and why brands must rethink their marketing in the AI age. Together, they reveal trends and the future of content creation.

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