Recommended or Rejected: Does AI Trust You

This book challenges traditional sales funnels by advocating for a customer-centric approach where businesses focus on answering the questions, concerns, and problems of their buyers. Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S. The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.