Your Firm Knows More Than You Think—Here’s How to Use It—Christopher Parsons, Knowledge Architecture

Sep 2, 2025

Christopher Parsons, the Founder and CEO of Knowledge Architecture and executive producer of KA Connect, dives into knowledge management in the AEC industry. He discusses the importance of synthesizing information and integrating AI to enhance collaboration. The conversation highlights how capturing tacit knowledge can help firms navigate challenges and improve design quality. Parsons also shares insights on using video technology for better knowledge transfer, advocating for a culture of accessible learning to foster innovation in organizations.

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INSIGHT

AI Agents Need Knowledge And Context

AI agents will become part of the workforce and need context to perform well.
Firms must treat agents like learners who require knowledge and training to be useful.

INSIGHT

Make Tacit Knowledge Explicit

Tacit knowledge sits in people's heads and must be made explicit to scale across a firm.
Turning tacit expertise into documented assets preserves expertise and enables reuse.

ADVICE

Connect Knowledge Work To Business Goals

Start with business problems and work backwards to the knowledge gaps blocking them.
Align knowledge work to goals like differentiation, quality, or scaling expertise.

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On today’s episode, I’m chatting with the founder of Knowledge Architecture and KA Connect—Christopher Parsons.

As Founder and CEO of Knowledge Architecture, Christopher is responsible for product development, marketing, and organizational health. He is also the executive producer of KA Connect, our annual knowledge management conference for the AEC Industry. Christopher has been a technology leader in the AEC industry since 2002, including serving as the Chief Information Officer for Steinberg Architects and the Information Technology Director for SMWM (now Perkins+Will).

About Knowledge Architecture Knowledge Architecture builds knowledge management software for AEC firms. Our flagship software product is Synthesis, the leading Intranet + AI Search solution for AEC firms.

Synthesis integrates with common industry software like Deltek, Unanet, Newforma, and OpenAsset. Founded in 2009, Knowledge Architecture is privately-held, employee-owned, and passionate about co-creating and sharing best practices to advance the state of knowledge management in the AEC industry.

Christopher, welcome to the Bold Brand Show!

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Thanks for listening. See you next time.

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Chris on LinkedIn: https://www.linkedin.com/in/christopherjparsons/

More about Knowledge Architecture - https://www.knowledge-architecture.com/

#AECindustry #AECpodcast #KnowledgeManagement