Christopher Parsons

Christopher Parsons, Founder and CEO of Knowledge Architecture, dives into the transformative power of knowledge in the AEC industry. He shares insights on why knowledge management is now a priority for C-suite executives, particularly with the rise of AI. Parsons emphasizes the importance of structured data for effective marketing and proposals, while also discussing strategies to integrate culture into knowledge management. His practical advice on leveraging internal expertise into marketing assets showcases how firms can gain a competitive edge.

In this engaging discussion, Christopher Parsons, the founder and CEO of Knowledge Architecture, dives into pivotal trends in knowledge management for AEC firms. He outlines the evolution of knowledge management, highlighting three key eras: tacit knowledge, social media, and AI. Christopher emphasizes AI's role in driving transformative change and discusses techniques for effective knowledge transfer, especially as seasoned professionals retire. He also touches on the importance of fostering a culture of trust and adapting to rapid industry shifts to enhance collaboration and efficiency.

Katie Robinson, Chief Marketing Officer at LS3P, and Christopher Parsons, CEO at Knowledge Architecture, dive into the evolution of knowledge management in the AEC industry. They discuss how LS3P transformed their data initiatives into strategic advantages, highlighting the innovative “Expert Hours” program that captures expert insights for broader sharing. The duo also emphasizes the role of AI in democratizing access to knowledge and fostering collaboration across teams, ultimately enhancing employee development and operational efficiency.