

202: ‘Knowledge Management is Everyone‘s Job’, with Katie Robinson and Christopher Parsons
Aug 26, 2025
Katie Robinson, Chief Marketing Officer at LS3P, and Christopher Parsons, CEO at Knowledge Architecture, dive into the evolution of knowledge management in the AEC industry. They discuss how LS3P transformed their data initiatives into strategic advantages, highlighting the innovative “Expert Hours” program that captures expert insights for broader sharing. The duo also emphasizes the role of AI in democratizing access to knowledge and fostering collaboration across teams, ultimately enhancing employee development and operational efficiency.
AI Snips
Chapters
Transcript
Episode notes
Data Began As A Marketing Fix
- Katie started knowledge management to solve marketing's pain for proposal data and it grew firm-wide.
- The initial focus on project data unlocked broader cultural adoption and momentum.
Pilot, Measure, Celebrate
- Test KM changes with a small pilot before a firm-wide rollout to prove value quickly.
- Track time and celebrate early wins to build cross‑team buy‑in and momentum.
Low‑Lift Project Role With High Impact
- Data manager is a project role taken by emerging professionals, not overhead staff.
- The role needs only ~20–30 hours per year and doubles as mentorship and learning.