Indie App Mastery: From Side Project to Full-Time Freedom

Dec 18, 2023

John McEvoy shares his journey from side hustle to full-time freedom with his app Momego, covering topics such as transitioning to a subscription-based model, monetization strategies, optimizing app titles, improving user onboarding, creating paywalls and videos for apps, improving app ratings and conversions, and the importance of marketing in app development.

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Introduction

00:00 • 2min

Building and Monetizing an Indie App

01:48 • 15min

Optimizing App Titles and Subtitles

16:54 • 23min

Improving User Onboarding

39:36 • 16min

Tools for Creating Paywall and Videos for Apps

55:13 • 2min

App Audit: Heart Sync

56:50 • 4min

Using Videos and Photography in Apps

01:01:19 • 2min

Improving App Ratings and Conversions

01:02:59 • 8min

The Importance of Marketing in App Development

01:10:36 • 17min

App Features, Data Collection, and Targeting Customers

01:27:18 • 3min

Closing Remarks and Future Episode Preview

01:30:31 • 2min

Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app.

You will discover:

- Why indie devs should NOT be afraid to ask for money!

- His journey to profitability (from up-front paid app to fully subscription-based)

- The monetization strategies that helped him 2X his conversions

- Getting past the fear of asking for what you deserve

John McEvoy started his career in the design world until 2012 when he needed to scratch his own itch: building an app to tell him when the next bus was due in his home city of Edinburgh, Scotland. Since then he's built Momego to cover 160 cities and three pivots: from up-front paid, to ad-supported and now fully subscription-based.

Learn more:

https://travelwhiz.app/

https://apps.apple.com/app/momego-bus-train-times/id1281251210

App Audits:

https://apps.apple.com/us/app/blood-pressure-tracker-pro/id1660777218

https://apps.apple.com/us/app/bike-exchange-sprocket/id899907986

You can also watch the video: https://youtube.com/live/McaiQNkcB-U

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YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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