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App Marketing by App Masters
Indie App Mastery: From Side Project to Full-Time Freedom
Dec 18, 2023
John McEvoy shares his journey from side hustle to full-time freedom with his app Momego, covering topics such as transitioning to a subscription-based model, monetization strategies, optimizing app titles, improving user onboarding, creating paywalls and videos for apps, improving app ratings and conversions, and the importance of marketing in app development.
01:33:50
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Quick takeaways
- Effective App Store Optimization (ASO) involves using keyword combinations in the app title and subtitle, showcasing user-generated content in screenshots, and requesting ratings and reviews for improved rankings and visibility.
- App developers can utilize discounts, promotions, and A/B testing to enhance conversions and find the most effective pricing options, while also focusing on marketing efforts beyond feature development to increase app exposure.
Deep dives
Paywall Personalization
The paywall should include a personalized touch with the user's favorite bus lines and offer a trial of premium features to showcase their value.
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