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17min chapter
Indie App Mastery: From Side Project to Full-Time Freedom
App Marketing by App Masters
The Importance of Marketing in App Development
The speaker discusses the significance of marketing in app development and shares their experience of neglecting marketing efforts in the past. They talk about the importance of focusing on marketing before and after releasing updates, and take inspiration from other indie makers' marketing strategies. Various aspects of app development are discussed, including changes to the home screen, email marketing capabilities, and the involvement of the speaker's wife in the team.
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