23min chapter

App Marketing by App Masters cover image

Indie App Mastery: From Side Project to Full-Time Freedom

App Marketing by App Masters

CHAPTER

Optimizing App Titles and Subtitles

In this chapter, the speakers discuss the strategy of optimizing app titles and subtitles for better app store visibility. They mention targeting certain levels of keyword traffic, filling the gaps left by bigger competitors, and gradually ranking for more important keywords. They also share their experiences using this strategy with clients and give an example of the NYC subway niche.

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