The Dent Podcast

108. Allan Dib: The One Page Marketing Plan

May 25, 2022
Allan Dib, founder of Succeswise and author of The 1-Page Marketing Plan, shares his journey from IT to successful entrepreneurship. He discusses simplifying marketing with his innovative One Page Marketing Plan, emphasizing practical strategies for business owners. Allan also highlights the power of personal branding and authority positioning, drawing lessons from the medical field. He advocates for incremental improvements in business and the importance of adapting to the tech-driven marketing landscape to stand out and succeed.
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ANECDOTE

One-Page Marketing Plan Success

  • Allan Dibb's One-Page Marketing Plan book has sold over half a million copies and impacted over a million businesses.
  • He started as an IT professional, transitioned to marketing consulting, and accidentally created a successful book and framework.
ANECDOTE

From IT to Marketing

  • Allan Dibb started as a broke IT technician, good at his job but clueless about client acquisition and systems building.
  • He learned marketing the hard way, through trial and error, attending seminars and reading many books.
INSIGHT

Holistic Marketing

  • Allan Dibb found value in individual marketing resources, but nothing offered a holistic understanding of the field.
  • He developed the One-Page Marketing Plan to provide a comprehensive plan in a simple, accessible format.
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