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108. Allan Dib: The One Page Marketing Plan

The Dent Podcast

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Unlocking Business Growth Through Incremental Improvements

This chapter emphasizes the profound impact of small, strategic enhancements in a business, demonstrating how a 10% rise in profit margins can stabilize and elevate growth. It explores nine key areas where just a 1% improvement can compound to create significant performance boosts, highlighting tactics like better product positioning and the introduction of recurring revenue models.

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