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108. Allan Dib: The One Page Marketing Plan

The Dent Podcast

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Harnessing Authority for Business Success

This chapter explores the effective strategies of authority positioning in business, using the medical industry as a model to illustrate how perception shapes customer trust. It discusses the power of authorship in establishing credibility and how personal branding can influence market positioning. The narrative emphasizes the importance of strategic associations and emotional connections to enhance perceived value and attract customers.

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