

Lessons - How to Stop Losing Deals With Bad Pitches | Rajiv Nathan - Startup Hypeman (Helped 100+ Companies Perfect Their Pitch)
Sep 28, 2025
Rajiv Nathan, the Startup Hypeman, shares his expertise on refining sales pitches for over 100 companies. He emphasizes that great communicators think like entertainers, focusing on emotional engagement over mere information. Rajiv introduces the ‘Que Pasa’ framework—Problem, Approach, Solution, Action—to craft pitches that resonate. He compares pitch composition to a concert setlist, advocating for concise, tailored presentations that avoid overwhelming feature dumps. Tune in for tips on transforming lifeless demos into compelling stories that close deals!
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Think Like An Entertainer
- Entertainers focus entirely on the audience and aim to elicit an emotional reaction.
- Rajiv Nathan says this emotional focus is what makes presentations memorable and shareable.
Avicii Setlist Analogy
- Rajiv uses Avicii's concert set list as an analogy for crafted presentations.
- He explains artists design set lists to create a specific emotional take-home feeling for the audience.
Stop Feature-Dumping In Demos
- Avoid dumping every feature and overwhelming prospects during demos.
- Scott D. Clary warns that over-sharing can create negative impressions and hurt future sales chances.