Rajiv Nathan

Rajiv Nathan, founder of The Startup Hypeman, is an expert in storytelling and messaging for entrepreneurs. He emphasizes how powerful narratives can help businesses stand out and connect with customers. Rajiv introduces his 'story stack' approach, outlining essential messaging layers for effective sales and marketing. He discusses the importance of external help in crafting a company's narrative, ensuring alignment between leadership goals and customer engagement, which often gets overlooked by internal teams.