091 - Why Your Story is Valuable — with Matt Essam

This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.

In this book, Bronnie Ware shares her experiences from working in palliative care, where she identified the five most common regrets of the dying. These regrets include: 'I wish I’d had the courage to live a life true to myself, not the life others expected of me,' 'I wish I hadn’t worked so hard,' 'I wish I’d had the courage to express my feelings,' 'I wish I had stayed in touch with my friends,' and 'I wish that I had let myself be happier. ' The book provides a heartfelt and inspiring account of how these regrets can be addressed while there is still time, promoting a life of greater compassion, honesty, and happiness.

This book outlines a five-step method to fast-track your way to the inner circle of your industry. It emphasizes the importance of influence in success and provides steps such as pitching, publishing, productizing your knowledge, building your profile, and forming partnerships. The book is aimed at those who want to get ahead in their career, dominate their industry, or become successful entrepreneurs.

In 'Create and Prosper', Matt Essam provides strategies for freelancers to break the cycle of feast and famine, gain creative control, and build a business that offers both financial security and creative fulfillment. The book focuses on authentic outreach strategies and finding clients that align with one's values.