Craig Richard, a physiologist and ASMR researcher, invites listeners into the calming world of Autonomous Sensory Meridian Response. He discusses how ASMR can promote relaxation and improved sleep, sharing its soothing effects, particularly linked to personal grooming routines. Richard also recounts his nostalgic experiences with Bob Ross's voice, emphasizing ASMR's potential benefits for mental health. With a blend of science and personal stories, he reveals why this phenomenon is capturing the attention of millions.