The Art of Selling Online Courses How To Build An Audience That Actually Buys
Oct 2, 2025
Sinem GĂźnel, a writer and entrepreneur who co-founded Write, Build, Scale, shares her strategies for turning expertise into profitable online courses. She emphasizes the importance of starting with low-ticket offers to cultivate trust, making future high-ticket sales 20 times more likely. Sinem also discusses the benefits of writing-first platforms and details her multi-tier business model, blending evergreen funnels and live launches to generate revenue. Learn how nurturing past buyers and targeting the right audience can convert casual followers into loyal customers.
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Buyers Signal Future Purchase Intent
- Buyers who purchase low-ticket offers become the hottest leads for future products.
- A past purchase raises trust and makes someone ~20x more likely to buy again.
Launch With Mini Courses First
- Start with mini courses that teach one specific, hands-on outcome to make creation and messaging easier.
- Mini courses deliver quick wins and simplify communicating value to prospects.
Choose Pricing By Goal And Personality
- If you need quick monetization, price higher or add group/one-on-one elements and sell via outreach or partnerships.
- If you prefer lower risk, build content first and accept slower monetization with low-ticket offers.
